The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010.

In 2010, the Google logo received its first major overhaul since May 31, 1999. 'We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules.' The font Catull was used, 'I was trying to find something that was both traditionally tied to the beautiful fonts in the past and also had a very current and in some ways surprising ways', says Ruth, 'I really loved the way that it had these very elegant stems and ascenders and descenders and also had these Serifs that were very, very precise and I wanted something that when you looked at it, it was very clear that it's something you haven't seen before'. 'There were a lot of different color iterations', says Ruth Kedar, the graphic designer who developed the now-famous logo. The typeface was changed and an exclamation mark was added mimicking the Yahoo! logo. What started out as a shiny, three-dimensional emblem has been squashed down into a 2D symbol.In 1998, Larry Page created a computerized version of the Google letters using the free graphics program GIMP.

He then asked for feedback, which will help the team improve the product.įrom 2008 until now, the Chrome logo has been getting gradually simpler. We want our brand to convey the same level of care,” said Hu. so subtle?” We tailor Chrome’s experience to each OS, with features like Native Window Occlusion on Windows, day-one M1 support on macOS, Widgets on iOS/Android, and Material You on Android. The designer then explained why the change is so subtle. The colours in the logo also look more vibrant. “Fun fact: we also found that placing certain shades of green and red next to each other created an unpleasant color vibration, so we introduced a very subtle gradient to the main icon to mitigate that, making the icon more accessible,” he added in subsequent tweet.ĭue to these changes, the blue circle in the middle seems to be bigger. We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression.

Who created google chrome logo